Nordost new "Purple Flair" speaker cable: Any good

Nordost has recently introduced a new cable line. One of their models is called; "Purple Flair" Has anyone listened to or own the "Purple Flair" speaker cable??

I will need a 12 pair for my set-up, and I don't want to spend the money if they are just average or only marginally better than the Red dawn or Blue Heaven models. I have a pair of Acoustic Zen Adagios driven by Red Dragon digital mono blocks.... I was recommended Paul Spletz's AntiCable's Reference line which is only $260 for 12 ft pair. But, I am a little wary, if not suspicious of the quality of the cable which uses 2 twisted strains of 9 gauge cable coated with a light cooper shielding. All comments welcomed. Thank you
The name makes it sound like a type of Weed.
My only comment is that you will probably benefit from high quality fairly heavy gauge copper. I recommend the best Cardas or OCC copper you can afford.