I'm pretty sure this replaces the discontinued Traveler. The Player has a built-in phono stage and headphone amp and retails for $1500. The new Cliffwood has neither and retails for $900.
New VPI Cliffwood turntable announced today
Looks like it's $900 and replaces the Player. Comes with a Grado Green cartridge.
http://americanmadeaudio.com/2017/06/30/vpi-launches-entry-level-cliffwood-turntable-actually-made-c...
http://americanmadeaudio.com/2017/06/30/vpi-launches-entry-level-cliffwood-turntable-actually-made-c...