Mcintosh C220 vs CJ ET-2

I am getting ready to buy a tube pre-amp to go with my pair of Monarchy SE-100 MK2 monoblocks. These drive NHT VT 2.4 speakers.

I was researching the McIntosh C220 and I went into a store... The guys there reccommended a Conrad Johnson ET-2 over the McIntosh and said it will go better with my speakers and my turntable (MusicHall MMF 5.1 with Goldring 2200 MM cartrige).

They claimed that the Conrad Johnson pre-amps have more defnintion and are true "audiophile" equipment....

Q1. Why is the Conrad Johnson considered audiophile quality and Mcintosh C220 not?

Q2. The price point is similar - so is one truly "better" than the other... I know I know that "depends" on how it sounds in my system... but I am curious to hear what others think...

Thanks in advance for your responses...

-Anu