Local dealer cuts store in half says audio is dead


My local dealer that has been in business since 1979 has given half his store up for a marial arts studio. He told me that 2 channel audio is dead and people just come in to audition gear and buy off the Internet. He says custom installation is the only thing keeping the doors open and that has slowed down alot lately. Through the years I always tried to give this dealer business but things never worked out. The owner was very arrogant and everything had to go his way. I tried to buy my first system there 15 years ago and he would not budge on price. So I took my business somewhere else and they were happy to have my money. A couple of years ago I was looking at some new speakers so I went up the street knowing that they carried the brand. I asked the owner if I could audition them at my house for a day. He said absolutely not. He told me to bring all my equipment to the store and listen there. It's alot easier for me to take the speakers home than to take my TT, 100lb amp and tube pre-amp to the store. BTW-He had a demo pair on the floor so he could of given those to me for the night. I even told him I would give him my CC# to keep on file. Still he said no.

Well it doesn't surprise me that this dealer is giving up on audio. He never tried to offer the service that is necessary to be a 2 channel dealer. I told him that there are still a few 2 channel stores that are still surviving in these economic times. He told me he didn't believe that and that I knew nothing about the business. With that I left never to return. I hope next time I drive by he will be out of business period. He doesn't deserve to survive with his bad attitude.
taters

Showing 1 response by denverfred

IMCE all brick-and-mortar RETAIL IS DEAD! It’s just a matter of time now that the virus has taught us all to shop online and get delivery. Can you really imagine that you’ll magically stop buying everything at Amazon or gear at Audiogon?


So when a guy like this gets a case of "burn out" (common in all sales environments) the last thing he wants to see is another customer--especially the really valuable one who has qualified himself down to taking them home. "I’ll have to take them off display, box them up, load them up; reverse it all when they come back." Especially if this buyer is always some other salesman’s customer. "Now I might not get paid for any of it!"
Or a guy comes in who professes to need considerable education on something you knows little about:  "You’re not going to make me WORK are you?! I just had to give up half my store because you people don’t come in because I’ve become a jerk because you don’t come in."
All salesmen are really good at writing up invoices for "lay downs." Believe me, I’ve been there and had staff that went there and can assure anyone who hasn’t had the experience that it’s a flavor of depression that can become career-ending--especially if you’re the owner or sole proprietor of a failing business. Good management needed!
This is nature’s way of cleaning things up. This guy will either go out of business or go psycho. He should fire himself!