Is it possible for a high end manufacturer to overprice their goods?


Having just read the interesting and hyperbole laden review by RH of the new Rockport Orion speakers in the latest issue of The Absolute Sound, one thing struck me..

is it possible in the high end for a manufacturer to overprice their product ( doesn’t have to be a speaker, but this example comes to mind)? I ask this, as the Orion is priced at $133k! Yes,a price that would probably make 99% of hobbyists squirm. Yet, the speaker now joins a number of competitors that are in the $100k realm. 
To that, this particular speaker stands just 50.3” tall and is just 14.3” wide…with one 13” woofer, one 7” midrange and a 1.25” beryllium dome ( which these days is nothing special at all…and could potentially lead to the nasties of beryllium bite).

The question is…given this speakers design and parts, which may or may not be SOTA, is it possible that this is just another overpriced product that will not sell, or is it like others, correctly priced for its target market? Thoughts…

128x128daveyf

Showing 12 responses by thyname

Plenty of choices at any price range. I personally only look at stuff in price ranges I can afford. The cheaper the better. I also don’t protest on prices of the stuff I cannot afford. I just admire them, but I also ignore them when it comes to making a purchase decision for myself. Simple

I would comment but it would get removed - as before

making fun of the wealthy and their justification of why they *need* and *deserve* to buy x and y.

 

Reading this forum is an amazing social experiment about how delusional rich people are.

 

Yes indeed. This is unacceptable! Everyone should get the audio system they deserve at the price they can afford to pay. Everyone should be rewarded by their need, not their wealth. Wait ....🤦‍♂️🤦‍♂️

Relax. No need to get worked up. Plenty of affordable gear available in the marketplace, at all price points. Don’t freak out. They are not going away. On the contrary, markets are flooded with cheap China Audio gear.

 

@grislybutter : maybe I can help you: which component are you in market for, and at what price range? Unless of course you are all set and are here to just whine and moan about capitalism 🤯🤔

Oh great, fantastic! I will read it with great passion and interest. Hopefully you get your problem solved and your questions answered. Best of luck

@grislybutter : Enlighten me! I am dumb, you are so smart. Thank goodness you are spreading your vast knowledge in here. I am honored 

@czarivey :

One of the ways to alleviate that is stop posting foolish posts here about bag of rocks making differences or praises on $20k internet wire as Audiogon is being somewhat an "execution ground"

Please indicate the maximum price we should post anything here about for each category.

Speakers

Amps

DACs

Preamps

Analog stuff

etc.

P.S. I was going to list "cables" above ,but I figured your upper limit price on cables would be zero, so why waste "internet space"

 

czarivey

5,121 posts

 

that’s the industry where the largest profits made, what are you talking about?? Drug cartels can only dream about such levels of profit!!!

Any objective proof to back this statement? How do you know? You cannot possibly be the CPA for both a drug cartel and a speaker manufacturer. By I may be wrong, who knows.....

 

@czarivey : not sure what you just said has the slightest connection to anything I posted in my reply to you. Whatever "plan" you have drawn has absolutely zero meaning to me. 

czarivey

5,125 posts

@thyname If an education has zero meaning to you, then You’re just another proof of what I’ve mentioned earlier

What an odd dude. Strange creatures dwelling in the audio forums for some reasons. I wish you a less cruel life going forward. Good luck

 

It looks like many people here (and other forums) get triggered badly and outraged by the existence of high priced audio equipment. Here is my humble opinion and potential advice:

1) The audio manufacturers are for-profit organizations. Not charities. They will enter a business relationship according to their perception / strategy on how to make a profit, and how to maximize their profit. Basic business decision & marketing strategy.

2) As I have said before, plenty of manufacturers exist in all price points, from very low & affordable, to astronomically high. It is very easy to select the one that fits your budget & income. In the day of internet, finding your "match" is pretty simple.

3) There is a used market available. Here and in other places, including Craigslist locally and thrift stores. That’s an option too, that further keeps costs in check

4) This is a hobby, discretionary spending. It is a "want" not a "need". Music can be heard in extremely cheap devices (i.e. Amazon Alexa, earbuds, etc.), or in the car. There is no need to buy any audio equipment for listening to music. Whatever you decide to buy, take care of necessities first before you buy any audio equipment at any price (i.e. pay the gas bill first).

@czarivey :

In case of cartels they take raw supply and bring it to the powder initially with cost of around $100 per kilo and when it gets to consumer it's $100 per gram (hypothetically)

Thank you for explaining the economics of a drug cartel. I personally have no experience with a drug cartel, so I rely on other people with experience in such matters to learn. See.... education!

In case of for example Nordost Odin speaker cable, it starts from somwhere $1 per few meters...

Source? Or you work for Nordost too?

 

@cd318 :

Your concerns are very valid and well founded. Good observations too. My humble advice on how to (try to) remedy the very valid issue you raised:

1) Lot of noise in the internet. You are right. Coming from "innocent" people with a secret agenda, whether from the manufacturers' side, or themselves profit motif. The key is to get to know the people online or personally that you learn to trust, both integrity wise, and from the perspective of matching their taste with your own. This takes years (if not decades) and constant exposure to what goes on in the hobby, user forums and publications / reviewers.

 

2) As many personal contact as possible with people. This includes dealers (I fortunately live in a place with several dealers, brick and mortar), friends you can visit in person, preferably who have a vast experience, great systems, and money, and finally, visiting audio shows any chance you can.

 

3) Most importantly, before purchase, be able to try for yourself, in your home / system. I realize that one would have to start somewhere (i.e. #1 and #2 above), as we cannot possibly try everything out there for ourselves in our homes.

 

 

I guess if you go to Barnes and Noble and pick up basics of electronics and electro-magnetics, you will know instead of arguing

As naive as you think I am, I have realized that you have mastered the art of being very offensive to people, without being kicked out of the forums. And that’s skill you have. Thus your 5000+ posts in here (and counting).

Please don't take this the wrong way, and I mean absolutely no offense, a good person will never say jerky (only in a snarky cowardly way) things you post here.