coolhunter, I appreciate your point of view. I actually own a u-turn and I agree, it's a turntable. The u-turn is a great product, albeit very basic and entry level. If that meets your needs, great, Most of my customers are looking for a bit (or a lot) more than what the u-turn models offer in terms of features and performance. Edwards Audio turntables do so in a unique way and each model is a price/performance leader in its own class.
The only Edwards Audio product that really compares with the u-turn product is the Apprentice Lite, which is (admittedly) an OEM'd Rega RP1 but at a lower price point. As you move up the Edwards Audio line there are substantial improvements, especially regarding the custom plinths starting with the TT1 Mk2 and continuing into the SE models.
There are a lot of great, unique audio products on the market and each buyer needs to decide what they are looking for in sound quality, features and aesthetics. Wouldn't you agree?