I feel bad for speaker manufacturers


Think about it. If you were going to start a company that manufactures audio components, which would you pick? Arguably the worst business to get into would be the speaker business. Right? First, it’s painstakingly hard to market a new speaker that can break through in today’s ultra-competitive environment. Second, the development costs are relatively high because you have to invest in expensive cabinetry (at least on the high end) , electronic components, and drivers. And except for bookshelves, you have to absorb or charge so much more to get your product to your customers because of the relatively large size and heavy weight of the product. Third, and again especially if you have any floor standing speakers of any size, which, let’s be honest, any speaker company that wants to make money will have to have, you have to pay to hump these things to shows around the country and likely internationally as well.

Now let’s compare the life of a cable manufacturer. Let me state up front that I am a big believer that cables, interconnects, digital cables, and power cords can make a big difference in the ultimate sound of an overall system. Tires on a car, right? And yes, they also have several variables to deal with: silver, copper, tinned, dielectric, shielding, connectors, cryogenic, etc. But they’re all small, light, and relatively cheap. You can ship your product for next to nothing with almost no risk of damage, and you can travel to audio shows carrying all of your wares pretty much in a medium-sized backpack. Oh, and then there’s this. While speaker manufacturers are lucky if they can retail their products for four to six times their cost of production, cable manufacturers get to retail their wares for ten, twenty, or even fifty times or more of their manufacturing cost. There’s the well-worn tale of speaker manufacturers coming to shows in a rented minivan while cable manufacturers show up in Ferraris. It’s sad but funny because there’s some truth to it. I credit @erik_squires with generating this thread because in his recent thread he made me think about how hard it is to successfully create and market a truly successful speaker today. Anyway, it almost seems unfair, especially since speakers contribute so much to the ultimate sound of our systems while cables, while crucial, contribute RELATIVELY much less. What say you?
soix

Showing 6 responses by roberjerman

Last, the Snell Type A shook up the speaker world when it appeared in 1977 at a price of $1390/pr! 
The DCM TW 1 succeeded by: innovative design and a price that made it affordable by most anybody - and sound quality rivaling that of the Quad ESL! Truly a breakthrough product at the right time (mid-to-late 70's).
Let us not forget the Dahlquist DQ10 (John Dahlquist and Saul Marantz), the Vandersteen 1 and 2 and the BBC LS3/5A. All appeared in the mid-70's and offered near-SOTA sound at affordable prices!
What the marketplace today needs is a "world-beater" speaker like the DCM Time Window. Debuted in 1976 at $660/pr and finished production years later at $1200/pr after a total of 30,000 + pairs! Near perfect phase and impulse response (thanks to the genius of Steve Eberbach). The speaker that made Ann Arbor, Michigan famous! Alas, largely forgotten by today's younger audiophiles.
Change in ownership is often bad for speaker companies! I agree that the original Chatsworth Infinity speakers (when Arnie and Cary ran things) were really special! I still have a pair of the Monitor 1A's and a pair of 2000A's! Both sound real good with my GAS gear (also from Chatsworth)!