How much does audio equipment really cost


Ok we all know what "MSRP" stands for but in actuality what is your best guess the markup is on home electronics? I know that McIntosh gross profit runs around 32% to dealer if you pay full retail price. Anybody have a clue about some other popular brands?
warren2828

Showing 1 response by jmcgrogan2

I had read before that there is a standard business formula. 20% for manufacturing, 20% for R&D, 20% for sales and marketing, and 40% for the dealer's costs. I think this formula extends beyond audio, pretty much common practice.