Looks like someone was Psyched out by what they saw. The Vansevers Digital 12 is a small one outlet conditioner to issolate a digital component. How complicated can it get? Mike Vansevers takes a lot of time voicing his conditioners by trying different parts and employing resonance modifying technigues. He picks the parts and techniques he uses based solely on how they sound, not how cool and expensive they look. All of his outlets and some of the other electric parts are cryogenically treated. This cost money as well.
The Tice, Chang, etc are all fine. But I guess if cool looks matter to you, then get the Monster conditioners. They are colorful and have lots of flashing, lights and switches.
There are conditioners loaded with all kinds of fancy electronic parts that attempt to filter the power. They look real impressive, but they also choke off the power and limit dymanics. The reason why many of us go with dedicated lines, instead of conditioners, is we want clean power with nothing blocking path. Less is more.