Making up numbers does not debunk anything (of course gk would assert it does seemingly). but it is true that wires have always been one of the most profitable items sold by any hifi vendor at any price. That roll of 16 gauge copper speaker wire you used to buy at Radio Shack had huge profit margin. More money made there than with equivalent electronics for sure. Speakers were somewhat better than electronics but wire and accessories (tweaks) ruled for profit which is of course what all business is about. That might be one reason for some people's obsession in pitching tweaks.