Cable confusion and questions.

First let me say that I have gone back and read a lot of the cable threads and am now more confused than ever.There are so many cable recommendations and types that most of it doesn't make sense.I have gone on the various websites mentioned here with a number of brands and have narrowed down what I need but would like a little more info and suggestions.I have looked at the blue jeans cable(belden or canare),morrow cable(sp2),clear day,kimber(8tc),signal cable,goertz alpha core,mit(avt3)and monster cable.Can someone explain in English any differnces in these cable and suggest something for my system I am getting. which is an Integra 9.9 receiver and Paradigm studio speakers.Thanks for any help.