The taste and memory of wine dissipates where in audio you'll still be left wishing your bargain equipment into a decent sounding system, this is where the real deception is. Either way if you don't know wine or don't know sound it won't matter.
Bad news for audiophiles?
In new study a bottle of wine priced at $90 tastes better than a bottle of the same wine with price tag of $10.
http://www.cnet.com/news/study-90-wine-tastes-better-than-the-same-wine-at-10/
http://www.cnet.com/news/study-90-wine-tastes-better-than-the-same-wine-at-10/