Are reviewers biased towards equipment they own?


In the Metronome kalista review@ 6moons, the Danish Husband and Wife review team, preferred the French player over the Linn CD12 and the Zanden 2000P. Linnman(another 6moons reviewer who owns the Zanden combo), obviously(?), prefers the his own equipment. Whaddaya think?
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Showing 1 response by arkprof

Are readers of audio reviews/mags biased for/against the reviews they read, especially if they own/have owned the equipment being reviewed? I can't imagine subjectivity NOT inching its way into all activities human, whether generating or receiving.