First off - most rooms do not know how to set-up speakers. That is the main reason they sound OK. So how did I determine this? Easy, we know dealers who have manufacturers come in to try to get them to purchase their speaker line. None of them know how to set their speakers up in the showroom to sound good. Second, they partner with other manufacturers to help with the cost of the room so they are not the best match for equipment. When we won best of should at CAF back in the day, not one reviewer noted the equipment used or the cables but they all review them. We won best of show with an old Adcom copper interconnect used as our digital cable. So go figure that one.
Happy Listening.