I’ve been using a no-name carbon fiber brush for 35 or 40 years. It has a metal handle that originally had a connector for a wire to go between the brush and the turntable or phono preamp grounding post. That wore out years ago, so now I just touch it to a grounded metal part on my turntable, to get it at or close to ground potential. Works quite well when I do that, hit or miss if I don’t.
With the MoFi brush and its plastic handle you might be able to achieve the same effect by touching some bristles to a grounded piece of metal. However, if memory serves, carbon fibers have much better conductivity longitudinally than transverse, so it might not work if the fibers aren’t all connected to a good conductor.

