Having set up a few Regas, most recently a P8, but P3 and P6 and Technics mostly SL1200 series, (and I own a GAE), plus in the past year using AnalogMagik on a few, let me say that I have a lot of respect for both companies. Regas tend to just flat work. They are speed accurate, dead on actually, as good as any DD. The difference as you go up the ladder is more refinement. Quiter, better bearings, better arms. They are not the best choice if you want to change cartridges, try different things, that is a disadvantage if you are so inclined. But, and this is a serious BUT, every time I have checked a Rega that had a Rega cartridge installed everything has been spot on. No adjustments required. They are optimized. So if you just want something that works, and you don't want to mess with it, Rega is tough to beat. And I'll tell you something else. They seem to hit way above expectation. That P8 I checked out was an easy match for my very carefully set up GAE that cost thousands more. So for the person with a first priority to play records, who wants to know that everything is set up correctly without having to mess with it, Rega is unique. If, on the other hand, the person is a hobbyist, who likes to try different cartridges, who wants to dive in and be involved with set up, Technics offers a very appealing line up. As I said above these are very, very, very, very good turntables, both.