So the specs for the 250v 16A max cable from Lian Dung are 3 core with cross section of 0.75 (18awg ) -1.5mm2 ( 16awg ).
Typically for a power cable for an amplifier you would use 2.5mm2 - 14 awg - which will handle 25 amps - well in excess of most amps. Some of the audiophile jumbo cables run up to 5mm2 which can handle 30amps plus.
So you can see Soulnote have supplied a cable that may in fact outperform more expensive larger cross section cables regardless of cost because there are electrical downsides from having larger cables than necessary.
With regards to the distributor - of course they want to promote after market cables - it helps their bottom line.
I've got power cables here up to $10k, and I can tell you after experimenting with 3x1.5mm2 power cable from Gotham Audio ( model number 85215 ) as well as no name cable for low demand sources I found it quite illuminating. I used to distribute quite a few cable brands, and over the years I have successfully improved some systems by replacing the audiophile power cables with customer kettle cords.
Always pays to try with an open mind - many audiophile cables are tuned for a specific sound, which may or may not suit a given system.

