Auralic out of business?

lol who would’ve thought the overpriced streamer company will be in trouble... they’re not doing anything Wiim and the rest aren’t doing

@kofibaffour I find that Wiim and Bluesound are total junk (my opinion and based on experience). Actually the well managed higher-end  companies are doing quite well, Innuos, Aurender, Antpodes, Grimm just to name a few. @moonwatcher the 1000 to 3 remark is hilarious, but consider the source. 

@foggyus91 I had heard the gist of it being that too: Auralic was not managed well, and when the old guy decided to do something different, well, they just couldn't transition to another paradigm of operation. 

Hopefully your opinion on how the rest of the high-end usual suspects are doing is true. 

But I have the WiiM Ultra and it is not junk at all, at least not at its price point of $329. It sounds to me as good as my friend's older Node X, if not better. And I can always buy a better DAC and use it as just a steamer or repurpose it for use in another room. In any event it is better than all the Raspberry Pi builds people were so excited about 4 or 5 years ago, so there is that. 

Then you have the fact that these large tech companies behind the WiiM and Node can put together great software to pair with their "so-so" devices, and it is that user experience that keeps people coming back. 

For use in systems costing say around $10K, a WiiM Ultra is a nice match. No one with a $10K system is going to spend $4K on a streamer/DAC, and even if they did, the system likely wouldn't resolve enough difference to justify the expense.

For a lot of 20 to 30-somethings getting into decent audio, a WiiM Ultra (or Node Nano) is a good gateway drug.  Hopefully as they move up the ladder to better systems, they will indeed upgrade to better streamers. 

At the end of the day, before I pop $2K to $4K for a streamer/DAC, I would like to know how the company I'm buying into is doing financially. {Actually, I'd rather spend $2K on a good streamer and buy my own DAC}.

No one wants to end up like those Fisker owners with a $61K vehicle they can't drive once they lose software connectivity because the company has gone belly up. 

And yes the 1000 to 3 was just a wild guess, but how many products do Aurender, Innuos, and Grimm actually move? Is that information available to anyone outside the companies? Or is their profit margin high enough at their higher prices that they can sell just a few and stay in business? 

Best software is Innuos Sense period @moonwatcher enjoy. 

@foggyus91 yes, if and when I ever move up, it will likely be an Innuos device because of that better software.

There are use cases for the cheaper streamer/DACs.  One of my coworkers is heavily into vinyl. That will forever be his "thing", but I convinced him to get a Node Nano at least to see what streaming was all about.  

He uses it for "music discovery" to figure out if he likes something enough to buy it. Ironically, his wife uses it quite a bit, and is loving it. She hardly ever turned on his system because she knows how particular he is with his vinyl rituals and I think she was afraid she'd screw something up. But now she can turn it on, find something to play, and just listen. Funny if his wife gets more hours of listening in than he does. 

Thanks.