Thanks @newbee. Very interesting. I have the greatest respect for Duke at Audiokinesis, the designer of my speakers, who has been extremely supportive. And yes, I am now back to radical toe-in. I thought this was mainly a fix for small rooms, but obviously it is more than that. I will check out your theory of 1st reflection indoctrination / habituation. May well be the case among some of my "conventional is best" audio friends. And your out of phase "from all about the room" advice.
Maybe I should even give my LCS "effect" speakers a new try. Now that I am back to radical. The LCS - Late Ceiling Splash - is the forerunner of what Audiokinesis now calls Space Generator. It is kind of proto-Atmos, all in the analog domain. It didn’t quite work with my main speakers, but that was (mainly) with conventional toe-in. I’ll give it a try.
Having fun? You bet. I love this aspect of our hobby, how to improve things for low cost, and learn more about sound along the way.
One question - necessary distance of speakers from reflecting surface - advice from Duke - I have forgotten, or maybe not read it, can you repeat? I measured the distance from the middle of my front firing drivers to the side wall - almost 6 foot. The main sidewall reflection area is maybe 9-10 foot away from the drivers and a further 8 foot away from the sweet spot. I've tried some damping in this area, but never noted much improvement, even with conventional toe-in. Testing with more damping, and sometimes more dispersion, has been like, "well maybe, but it is quite ok as is". I've used DAAD columns with adjustable absorption and diffusion, plus home tweaks like a matress up the wall. Note that this is also a living room, not a designated music room. Compromises along the way.
A main finding is that the speakers were designed with this in mind. The idea is that you don't need digital sound correction if you get the speaker and room matching right. You can do it in the analog domain, and that usually works better than digital correction (Audiokinesis has proved this especially through the Swarm distributed subs concept, a repeat prize winner from TAS and others). A large room is a big benefit, the Dream Makers need room to do their work. I see a lot of setups with speakers where the room is clearly too narrow to allow the speakers to breathe, sideways as well as to the back wall.
In my case, with a good room and speaker match, musical images become dramatic and engaging. Especially with top quality analog recordings, without any digital conversion. I also play digital, including DSD double speed recordings of my best albums. Some say you cannot hear any difference from the analog original. Well, I can, in my system. Even if the digital now sounds very good, and closer to the original.