Selling on Audiogon

On eBay you can run 7 day auctions with LOW starting bid to attract more buyers. Or you can start the bidding higher, if NERVOUS, but get less interested buyers that way. Or use the Buy it Now option for selling with a BUY IT NOW price you’re comfortable with, e.g., 50% of retail. You can also specify a reserve price below which you will not accept. For an auction there is an OPTION for a Buy it Now price so that someone who really wanted it wouldn’t have to wait 7 days or whatever for the auction to end.

Heres the rub with ebay auctions now though.
Say you list it with either no or low reserve and it meets said reserve but does not go to where you want it and you decide to pull auction before the end to save selling it for too little.
Well guess what?
Ebay has cottoned onto that lark and WILL still charge you 10% of whatever the auction had got to when you decided to pull the plug, trust me I learned that one the hard way!

Best option is just to let the auction run its course because sometimes all the action happens in the last few seconds anyway.
And at the end if you still did not get as much as you felt you should have just cancel the sale, this comes at no charge to you, just make up some reason or another from the options ebay gives you.

There are brands/items that people want to buy and selling them is easy... go to Audio Circle and page through the trading posts ads and you will see what has sold.... 50-70% of retail is realistic. 

Everything else (the less desirable items) isn’t going to sell itself... like it or not it takes great photos, a good description and aggressive pricing..... and there is a ton of this stuff clogging up all of the sites because it is not desirable stuff and it is not going to get 50%... let alone 70% of retail. 

The easy stuff can be easily sold on any site... the hard stuff... visibility matters. 

The easier you you can make it for the buyer... the more trust you can create by linking to prior sales, the faster and easier your sale will be. 

Knowing the market and being realistic is key... example... you may have paid $1200 or more for kef ls50s... then a kef/amazon run a sale at $900... which you don’t realize. You look at Hi-Fi Shark and conclude that $900 is a fair price for selling yours... and see others listed for $875-$975... guess what... you are not getting $900... and $700 might not get it done if you want a quick sale.... what you paid isn’t the benchmark.

uberwaltz
Best option is just to let the auction run its course because sometimes all the action happens in the last few seconds anyway. And at the end if you still did not get as much as you felt you should have just cancel the sale, this comes at no charge to you, just make up some reason or another from the options ebay gives you.

>>>>Yeah, that sounds like a recipe for success alright. How can you lose?

GK
Not sure what you are driving at but as you decided to quote only HALF my post it destroys the context of how it was posted.

And yes, you do actually have NOTHING to lose, done it more than once myself.