The two words might sound the same, but how does bending a cable affect -- or break -- the molecular structures in a cable? I was under the impression that cryo treatment does not mean making "crystaline" ice cubes in the cable that they could be broken by moving it, rather it changes the molecular properties of the material itself. I don't get it, please explain.
Also, any audio manufacturer inevitably sends their cables to a cryo treatment firm, unpacks, puts it in the freezer unit with a bunch of other stuff, takes it out, packs, ships it back, gets handled and repacked, shipped to you. Then you straighten the cables, hook it up, adjust your speakers here and there over the lifetime of the cables, maybe A/B a couple of them. That makes cryo kind of useless, if it's true: set it in there, leave it alone (since by the time you compare before and after, cryo has lost its benefits).
Also, any audio manufacturer inevitably sends their cables to a cryo treatment firm, unpacks, puts it in the freezer unit with a bunch of other stuff, takes it out, packs, ships it back, gets handled and repacked, shipped to you. Then you straighten the cables, hook it up, adjust your speakers here and there over the lifetime of the cables, maybe A/B a couple of them. That makes cryo kind of useless, if it's true: set it in there, leave it alone (since by the time you compare before and after, cryo has lost its benefits).