The analysis about marketing expenses are impecable, though. Some firms do spend too much trying to prove how good they are.
We have no knowledge of what percent B&W spends on advertising; don't go by some off the cuff statements made on the internet as if they are fact. Furthermore, that is a sorry gauge about a product anyway.
Buying local brands can have its own pitfalls and certainly isnt any guarantee of a good product and a larger company can have advantages because of greater resources.