Whats the big deal, for not much more money Nuforce has also released a budget priced Preamp/processor with superior sound quality, features and design over the Emotiva.
A dealer friend of mine says this new Nuforce piece sounds more like a $3-4K processor than its $1,095.00 price will dictate.
Most of Emotiva's products are cheap and somewhat nasty souding, and in most cases spending a bit more will get you a far better product.
Here is a news flash, factory direct usually means these products will not compare favorably against the better brands, or they could afford to price their products 20% higher and get a dealer base.