WHAT HAPPENED TO SONUS FABER?


I look at the new speakers.  They look cheaper and they are not as musical.  It’s like they are trying to be what they are not. What the hell happened?
calvinj

Showing 19 responses by calvinj

Tonykay. I had heard some of the same but really. They had a great musical iconic sound.  They had a certain kind of customer. Their speakers used to be works of art. Now they cheap copies and the craftsmanship and sound are just copy cats. They have not done the brand a favor. Some of their own dealers feel the same way!
Anyway I have owned two of their speakers. I owned the luito and the auditor m. I asked this question because of the lackluster wood work I was seeing and the new speakers are not as musical and rich to me. Serblin was a master. I read up on him. He was very meticulous about his design, wood work and finished product. The new speakers have a shiny tweeter and the wood feels cheap. They also lost their signature sound. After the Amati future I can’t do the new ones. 
Fellas thanks for your responses. I thought it was just me but I started looking at the new stuff and was not happy 
My Kr Audio could really open an older Sonus faber up. That’s the only speaker I would ever go to if I changed my system. I would consider a second system with an older Sonus faber 
Wcfiel man just stay off my threads. I wasn’t talking to you. Go away. @roxy54 go away y’all talk to each other. I removed the other threads hoping that y’all would go bother someone else. 
@mental no family squabble. They are trolls I’m human. Lol. Seriously though the corporate takeovers really hurt brands. They spend no money on R&D and build quality suffers greatly. Brands lose their way. 
Hope the sound better than the Aida I that speaker didn’t do it for me. The new stuff sounds like they are trying to do everyone else instead of just doing themselves!
Joey you are right.  It’s veneer. I hate to say this but when I looked at the Olympica and I was sad to see how they made it. I walked up and touched it and was puzzled. The cabinetry of a Sonus faber was special. Also the warm rich sound was the signature. It’s seems little by little they have started to go farther away from that. I heard the Lillium and I wasn’t impressed like I used to be by the sound of a Sonus faber. The sound would seduce you and you could listen for hours. It was also the most beautiful wood work I had seen in my life.  Not anymore. Watching what they have done makes me sad.
As far as irresponsible reporting.  I am a fan of the older Sonus faber designs. I don’t like the new ones personal preference. I like the older wood work. Before the olympica came out I thought that the were the most beautiful speakers in the world. The Olympicas don’t look bad but I’m not a fan of the new designs. I don’t like the shiny tweeter or the wood work. The woodwork on the new ones are nice just not to the level of the serblin designs. But anyway. Just not a fan of the newer stuff but I love the pre - olympica designs. 
@1kw that’s great. When I do a second system it will be from Sonus faber golden age. I might get some Cremona m or some toys I have owned toy bookshelves before and I loved them 
Hey markmendenhall I loved Sonus faber. I almost sprung for the Amati futura and was going to have to wait to by an amp and a source months down the line to just afford them. I think they are the most beautiful and musical speakers in the game. It’s a hard act to follow up plus honestly venture capitalist bought the brand. They have no earthly idea how unique a position that the company held in history and the industry. I’m not dissing your speakers I’m just sad because everywhere I turn I see corners be cut and prices going up!
Ggc thanks for the info. Great back story.  If I’m paying good money. I want the serblin way 
Great information harris4crna.  I love these kind of stories.  His passion and designs were legendary and his love for music is unquestioned. I will have a second system with his speaker in some way. 
Not putting bad info out. A lot of us just prefer the way they used to sound. They have went more detailed and transparent.  The older models just sound more musical and like real instruments.  I also liked the hand crafted build quality of the old speakers. Most people do that I know. 
@michaelgreenaudio things have changed in Audio.  I was not trying disparage any brand but serblin hand made cabinets are not being done anymore but in a few select speakers.  There was time put into what he did.  Care and craftsmanship. Now it’s build to a price point and marketing. After the Amati Futura for me I think it all changed so do a lot of others.  I hope the best for the company but they have changed. As far as other companies. I put together a system with no major named companies that competes with the big boys to my ears. KR audio amps, Gato speakers, Resonessence digital and I’m very happy. 
@eagle3333. Yes  I actually showed with them last year at capital Audiofest in DC. Their dac us stunning. It’s been my best source outside of my Soulutions 540 which retails at 6x the price. They made great gear. Hans Loomin has shot off to his own company LOOMIN LABS and is developing an amplifier which I have heard and it is stunning!