What Twl is saying is accurate. However, there is another way; the dealer must find products that represent a level of performance mass produced products can not compete with. The international market is hungry for performance. The problem: very few audio companies offer that level of advanced technology/performance. To achieve this, when resources are limited, a financial trade off must be made between monies spent on advertising or research. This means the product may be great but very few are going to know about it. The dealer must develop marketing skills to advance product recognition.
What do audio shops need to do to survive ?
Take 2:
The Internet wave is going still, making it easier for us to buy practicaly anything, including high-end (and bad-end ) audio also.
There are difinite advantages to being able to walk in a shop, glance around, get helpfull friendly advice, and, without pressure, sit down for an audition. Problem is, this doens't happen very often...so...is there still a worthwhile value to brick and mortar shops?
The Internet wave is going still, making it easier for us to buy practicaly anything, including high-end (and bad-end ) audio also.
There are difinite advantages to being able to walk in a shop, glance around, get helpfull friendly advice, and, without pressure, sit down for an audition. Problem is, this doens't happen very often...so...is there still a worthwhile value to brick and mortar shops?