This is truly indicative of the modern consumer. Most important criteria...
It has to work (at least for awhile). It must be cheap. It can't be too heavy so I can throw it away when it breaks. And be able to buy it using a $700 smart phone in one hand and a $5 cup of Starbucks in the other.
And how much did you say you're giving me BestReviews to participate in this survey?