2. misc-audio
  3. 1354564853

the viability of hi end companies

it amazes me that there are so many companies selling audio components, given the small customer base, and poor economic conditions.

obvious the marketing approach is a factor, but if one depends upon sales of components for a livelihood, i am surprised that so many companies exist.

it seems the trend is direct marketing on the internet , low overhead, and sales providing a second, rather than primary income, as the way a company can survive. it still is a surprise that so many companies sell cable, digital components, amps, preamps and speakers.

one would think that the number of such companies would be shrinking rather than expanding.

any thoughts ?
mrtennis

Showing 2 responses by tmsorosk

tmsorosk
1,013 posts
 
Direct marketing on the net may be the wave of the future. But for now most hi-end manufacturer's sell through there dealer network only.
The hi-end salon that I deal at always seems busy and it's common to see 5 digit plus components going out the door.
tmsorosk
1,013 posts
 
jaxwired, I don't think my attitude has much influence on the industry. My position is based on observations. As far as where I live, it's western Canada and yes things are booming here and always have been.
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