The proverbial "giant killer"


As I research a new pair of speakers, I was intrigued to read about loudspeakers from companies like Triangle (France) and Swans (China). These companies seem to be offering exceptional technology at fair prices. They all manufacture their own drivers, so they are not buying standard, third-party production units and installing them in furniture grade cabinets. I’m beginning to think there are some practical explanations for their ability to offer what might be considered high-end products at a reasonable cost, one of which has a big impact; namely economies of scale.

I work for a high-end manufacturer of PC components, so amortization of costs based on production forecasts is not new to me. I also have a custom cabinetmaker as a neighbor, so I have a good idea what it would cost to construct a nice, well braced, furniture grade cabinet. I believe a big part of the reason that a small floor-standing, 2-way speaker would cost $20K is that there is a tremendous amount of research and development expenses being amortized into a very low forecast of sales. As sales volumes rise, the price of the system falls. A company like Swans, on the other hand, with massive manufacturing and sales capacity, could offer similar technology for 1/10th the price.

The reason I raise this point is that I’m curious about companies like Triangle and Swans…..Swans, for example, seems to offer “high end” products, and they even manufacture their own drivers, but their economies of scale evidently allow them to offer products at very, very competitive prices. I read where someone actually dissected a pair of Swans Diva 6.1 speakers clad in genuine rosewood, and found the parts quality (driver, crossover, cabinet construction, etc.) to be as good as the typical $20K system. Are these products overlooked by audiophiles because of their origin? Is it their low prices?

My question is, are speakers from the likes of Swans and Triangle truly “giant killer” products that are being overlooked by audiophiles for unjustified reasons?
seadweller

Showing 1 response by markphd

Lots of good points above.

To suggest that quality is related to country of origin is prejudice of the highest order. As the Chinese increasingly learn what consumers in a market oriented economy want, they will become a formidible force given the competitive advantage they have in labour costs. They will very soon be in North America with their cars. No doubt they will be lacking somewhat, the same way that Hondas, Toyotas, and Hyundais were lacking when they first introduced their cars here. But those companies learned quickly didn't they, and it will be the same with the Chinese. It's sad the way the big three American auto makers are dismissing the threat of Chinese cars, the same way they dismisssed the Japanese and the Koreans.

A few years ago a Japanese motorbike manufacturer, I think it was Honda, entered the Chinese domestic market. The Chinese reverse engineered the bike and sold it at a fraction of the cost. Honda bought a couple, took them back to Japan, and analyzed the materials and construction. They then withdrew from the market. They concluded that the quality was just as good and that they couldn't compete on price.

Got a bit off track there. Anyway, there is no reason that the same thing can't happen with other products such as electronic equipment.

In addition to the labour cost advantages, I am sympathetic to the intellectual property issue noted in Gdoodle's post. You have an even greater price competitive advantage when you don't have to pay for R & D, or amortize the cost of same in your products. Just ask Hollywood what they think of the Chinese. It's a major international issue with China at the moment that goes far beyond our little world of electronics.