TAS new look-the end is near?


Picked up the latest copy of The Absolute Sound a couple of days ago and something just aint right. First I noticed the cover has changed. Gone is the dignified layout- White boardered in a contrasing color. Changed is the subtitle from "The High End Journal of Audio and Music" to "Stereo - Multichannel Audio - Music" ! Flipping through I find bold red printed highlighted quotes between paragraphs in some of the reviews. Then I came accross pages 18-19. FUTURE TAS big orange letters, pictures and arrows and captions and it hit me. Stereo Review! Audio! But not TAS! Even the paper stock seems cheaper. I remember when the cool little "underground" mag grew to full size. Oh well at least the print and pics were bigger. But now the "journal" looks like any mag, no character. Shorter reviews, less critical comment, more watered down praise. Now this! What happened to this sharp edged journal? Does this distub anyone else? PS- if the must change their look they should check out HI-FI+ (GB).
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Showing 1 response by mes

Can't speak for anyone else, but audio and the related magazines is, for me, entertainment and enjoyment. What was it about Fi Magazine? It was fun and entertaining. Certainly ones hopes for a modicum of accuracy and objectivity in a magazine, but as mentioned above a little reading between the lines can go a long way. I read these rags for a rough draft of what's out there and what 1 person (reviewer) thinks about said product at a given time with given associated equipment. It would be naive to purchase a product based solely on a review. It may function as springboard for further investigation of a product or adjuvant info for decision making. But technical measurements notwithstanding, this is a very subjective hobby as far as what one hears, reviewers inclusive. So I read them to gain some information and the enjoyment. If I want a cerebral workout and objective science I'll read Nature or Science, far pricier than any audio mag, but as is so often the case, you get what you pay for. And I'll read S'phile, TAS etc for the sheer enjoyment and entertainment, knowing full well I'll most likely get out of it what I put in it, in dollars and sense.