Thank you arafiq for mentioning the obvious, reviews obviously influence us.
The one thing that continually amazes me are the posts that denigrate others as victims of marketing, hype, etc. How do you know they're victims? Are you walking in their shoes, listening with their ears? This always comes across as fake empathy to me, or perhaps jealousy? I take at face value other's impressions, perceptions as being valid for them, I don't have the level of empathy that allows me to live in their minds/bodies.
I have a question for everyone. Who here feels like a victim of marketing and hype? I"m not saying its non-existent, only not as rampant as some think. In the marketplace of free trade, bad products and companies cease to exist. Masses of people make this choice, individuals only have this power as a member of large group.