How did 70s rock music transition into 80s music?


80s music appeared to be a re-visitation of the beginning of Rock — when "singles" ruled the AM radio. In those early days, in the event that a craftsman had a hit, he/she could get to record an "collection" (when those modern LP records appeared). A LP could have two hits and 10 tunes of forgettable filler melodies. Most craftsmen were characterized by their hit singles.

The 60s and 70s saw an ascent in FM radio and AOR (Album Oriented Rock) which gave numerous specialists the opportunity to make bigger works, or gatherings of melodies which frequently remained all in all work, and empowered a more extended tuning in/focus time. Beside funk and disco dance hits, the 70s inclined towards Album Oriented Rock.

The 80s saw a swing away from longer works and AOR, and back towards snappy singles. I'd say MTV had a great deal to do with the progress to 80s music. ("Video killed the radio star"):

MTV presented many gatherings who had fantastic singles, yet probably won't have accomplished acknowledgment without MTV video openness: Squeeze, The Vapors, Duran, Adam and the Ants, the B-52s, The Cars — to give some examples. (Note, I said "may" — yet that is my hypothesis.)
MTV constrained many long settled stars — David Bowie, Rod Stewart, even The Rolling Stones — to make video-commendable tunes. (That is — SINGLES.)
Peter Gabriel is a story regardless of anyone else's opinion. He was genuinely known from his Genesis Days — yet those astonishing recordings of "For sure" and "Demolition hammer" certainly kicked him into the super frightening.
MTV — after a ton of asking, cajoling, and dangers — at last changed their bigoted whites-just strategy, and began broadcasting recordings by people like Michael Jackson and Prince — presenting various dark craftsman to a lot bigger crowd.
In outline, I think MTV during the 80s — and later the Internet and YouTube — abbreviated individuals' capacity to focus, made a market weighty on short snappy singles, and made it progressively hard for craftsman to make "collections" which would allow them an opportunity to introduce their bigger vision.

davidjohan

Showing 3 responses by sns

For me the transition from blues based rock to AOR was when my transition to other genres began. From that point on felt like outlier to the masses, disco vs rock never a concern of mine, I attended both disco clubs and went to hard core concerts, loved the modern rock. Mainstream rock just sort of went away for me, even my fav bands from back in the day, The Who, Led Zep, Stones faded off into rather boring rehashed vestiges of their former selves.

In the days prior to web and computers I was lucky to live in area with two universities, plenty of FM stations playing more adventurous music. Certainly I heard the more popular songs, bands, but also the deeper cuts of those popular bands, and then just about every other genre of music you can think of.

 

This wide appreciation of music from various eras and genres has continued to this day, there is NO era, and very few genres of music I can't find music I derive pleasure from.

 

I also never stopped attending live concerts, saw any number of 80's bands listed above, some claim they couldn't play well, nonsense, at least for the bands I saw. Just off top of head, 80's bands I believe not yet listed, ABC and OMD. 80's modern rock still in regular rotation for me, and I'm a boomer.

I'd agree with some of the posters mentioning stoner burnout. For boomers early 70's beginning of drug usage years, still lots of energy in youth culture, early 70's rock reflected this. By mid to late 70's, years of drug use was beginning to show it's toll, less energy and vitality in youth culture, again reflected in the music.

 

 This state of affairs led to many rebelling against the same old, same old, we turned to new genres like disco, punk to provide energy, vitality. This morphed into more genres like modern rock, hard core in the 80's.

 

Think about correlation between drugs and music, more depressant oriented drugs in 70's, stimulant oriented in 80's, very much reflected in music.