High end vs internet


My local dealer tells me that the internet has killed
high end sales.I would like to hear everybodys opinion
about this(including dealers)!
taters

Showing 2 responses by foreverhifi

I feel compeled here to speak on several points mentioned here, if for nothing, because I've worked in the high end A/v business for many years, and know first hand what the internet has done to change hi-end...
Yes, it's true, the internet has caused some major changes to occure in retail hi-end audio sales by-enlarge. But hi-end will NEVER DIE ON A RETAIL LEVEL!....GARANTEED! As long as the "smart" retailers of Hi-end focus on SERVICE...THE HI-END WILL SURVIVE IN MY OPPINION!..that, and if hi-end manufacturers continue to keep internet sales under control.
Indeed, a lot of the mass market mid-fi products have hurt Hi-end retailers quite a bit. But the ones that mostly deal in "exclussive", "non-internet" sold products, are still selling hi-end I think! Still, most of the retailers I've talked to say that "custom installation is keeping us a live!" And for now, I can certainly see people want to ride the "new and exciting wave of internet purchasing fun", at least for now. So, I think hi-end retailers have had to refocus..and I think that's VERY GOOD FOR HI-END IF YOU ASK ME!! Why?...because hi-end retailers should no be forced to focus more on something you'll never get by shopping "on-line", and that's SERVICE!!!!!
I really actually feel sorry for the masses that are duped into thinking they are saving money, and getting the best gear cheap, and getting great Hi-end sound!!!!...JOKE!!!!
I GARANTEE that everyone who simply reads magazine articles and reviews on products, and buys em on-line because it's cheaper, is ending up WITH LESS THAN STELLAR QUALITY AND END RESULTS!!!!....GARANTEED! Why I think the high end will never die at the retail level, is that YOU CANNOT REPLACE SERVICE!!!!..and there is really no service on-line!
I personally think this "net-thing" has lowered the overall quality that people are ending up with! You can't replace what a knowledgeable, skilled, and experienced hi-end salon has to offer in general! Some of us guy's have been pouring "blood, sweat, and tears" into finding out how to put together higher fidelity audio/visual experiences, and you can't replace that buy simply buying "potentially excellent gear somewhere" And I know that if you buy a pair of speakers from me at a retail shop vs. if you buy em on line and hook em up yourself at home. 999/1000 times buying em from me is going to yield you a FAR BETTER SONIC EXPERIENCE, because I can be there for you to give you the sevice and advice and experience that's going to get those sepakers sounding FANTASTIC for your system/set up!!!! I mean, I know FOR A FACT that I'm going to be able to help you set it all up and make the right chioces better than ANY AUDIO NEWBIE, AND 99.99% OF the experienced audio junkies!!!!
So, if I was a retailer, whould I sweat the internet any??...NOT A CHANCE!!! Because I'n going to be there for my customer, stand behind the products, offer WORLD CLASS SYSTEM SET UP, DESIGN(IF APPLICABLE), INSTALLATION, ADIVCE, CALIBRATION, and proper matching equipment and recommendations THAT I KNOW WORK!!!!...or I'll change it out for you!!!...THAT'S MY THINKING!
So, I guess someone could get all worked up over buying their Mark Levinson amp on Ebay or whatever. But I think, if I was a retailer still, I could care less if my customer decided to do the "net-thing"! Because I know, in the end, he's LOOSING OUT BIG TIME!!! He may end up with a potentially great piece of gear for cheaper(maybe not the right gear, as reviews are no way to make decisions), but he won't be getting a WORLD CLASS audio experience likely...from my experience that is!
So, for me, I think SERVICE HAS TO BE WHERE IT'S AT! The gear is only SECONDARY. I mean the gear is only half the equasion. And usually people who rely on buying things cheap over the net, end up short! NOt to mention the other draw backs of "internet buying"! (too many "uncertains")
So, In short, I think the reason internet sales havn't "BOOMED" QUITE LIKE THEY WERE EXPECTED TO, IS THAT PEOPLE STILL NEED SERVICE! ...and the net can't provide it!
Yeah. I can see that each individuals own experience with retailers is going to obviously help dicate where people ultimately put their money. If your local shop people "aren't any help", I can see the desire to buy that much easier on line!
You know in rethinking the original statement. I think things may very well be changing for hi-end manufacturers. MOre and more hi-end shops are definitely going to where the money is, and that's CUSTOM INSTALLATION! Where they used to make substantially more money selling "gear" and "pieces", they are now selling labor, service, and mid-fi gear, inwalls, and volume controls and home automation stuff! I can say I know of several respected hi-end salons in my area, that used to be the "go-to-places" for hi-end equip. Now those companies are concentrating on selling "installation jobs" and custom design work...with the equipment generally going to more mid-fi level gear(with exceptins of course). Where these stores used to deal in higher line more "tweeky" essoterica, they now down scaled the ambition level of their audio...while video keeps in proving however.
Still, yes, things are DEFINITELY CHANGING! I guess you either adapt and/or change with it, or you get left behind.
In the case of the hi-end, I think doing the "multi-channel" HT/music combi-gear thing, and redirrecting their focus has become a necessity if they want anything more than a basic living from what they produce it seems