Has anyone tried Element Cable PC????

Is anyone using the Element Cable PCs?? I read at the Apogee web sight that it is a great value, but I'd like to hear the sonic qualities produced, can any one help???
My audiobud just got some and visually they look much more expensive than the cost, very impressive. Sonically, hard to say other than his system has a nice warm tubey quality which means absolutely nothing. Worst case, if you don't like them send them back for a refund. I think they are a great value.