Feedback/Ideas for New Magazine?


Hi Guys,

In perusing the forums here at A-gon it is very apparent to me that many of you do not trust commercial magazines and reviewers. Obviously, with any magazine the derives its income mainly from commercial advertising, questions always arise regarding reviewer bias and the mag's political slant. I constantly see the question, "Why are there no negative reviews?"

Having been a reviewer for 4 magazines, I know the insider's perspective of why there are very few negative reviews published. In life, it is true that you get what you pay for, and since many of the e-zines are free and the print mags are very inexpensive because they pack in lots of advertising dollars to cover their costs, this maxim holds true.

More and more lately, I've been leaning toward starting my own audio magazine, which would allow me the freedom to be unusually candid and truthful about the topics and review gear the magazine covers.

My question, is: "Would you be willing support a magazine that is mainly funded by subscriptions if you had to pay a minimal yearly fee for it?" Please be honest, because as much as I'd love to start a venture like this, there's no point in doing it if there won't be a market for it. I'm speaking of an online publication to begin with; print would come much later, if at all.

Let me know what you think, and feel free to e-mail me privately if you prefer.

Thank You!
plato

Showing 1 response by bombaywalla

For those A'goners wishing to read Jules' article here is the link:
http://www.ultraaudio.com/opinion/20031001.htm

Jules: well written & does convey our collective concerns of the audio industry today. Indeed we are plagued by much skepticism that is hardening into cynicism & butt of much of our cynicism is directed at those 2 magazines we can find at our local bookstore. I also agree that fully disclosing the reviewer's/magazine's ties with the manuf. will go a long way in removing some of our skepticism.

However, what I don't understand is how will a subscription-only magazine solve this problem?
S'phile is a subscription based magazine. It's cheap but still subscription based.
TAS is also a subscription based magazine.
Richard Hardestry's Audio Perfectionist is also an (expensive) subscription e-magazine.
J. Peter Moncrief's IAR is also a subscription e-magazine of sorts - it's free on the web but costs you if you want his archives.
The last 2 magazines do *not* accept any advertising whatsoever & so their views should be neutral/call-a-spade-a-spade.
Do the Audiogon members here put any more faith in the reviews printed therein??
Have all or many Audiogon members of both types - those that have slammed S'phile & TAS & those who haven't - gone running with their money & subscribed to Audio Perf. & IAR??
If not, why would they subscribe to one published by Plato?

On a related note: I personally find more even-handed reviews on soundstage.com esp. when one component is reviewed by 4 reviewers. I also find that Soundstage reviews more price-wise diverse equipment. However, I do find some co-relation between their advertisers & that manuf's equip. getting a good review but it *appears* to be less blatant. Maybe this website is the better of the worse?

A friend & myself were discussing this issue some time back & we likened the evolution of the audio industry to maturation of an economy. When a country is poor & trying to bring itself out of the dumps (think Germany & South Korea) all the workers are earnest & put in their best. Goods from such countries are hailed to be excellent unanimously. As that economy matures, these same goods now become commodities. Manuf. is mechanized & millions are belted out en-masse. What started out as being built for the cause is now built for commercialization & revenues dictate the strategy more than anything else.

Audio too started out this way in the 1950s & 1960s. There was virtually no hype & even tho' the equipment wasn't that good, it was built be craftsmen & designers who were true to the cause of audio: accurate reproduction of music in the home environment. As this industry has matured, has it become a commodity item where marketing hype over-rules (by a long margin) the true reason of building audio gear? is this a natural cycle for this industry as it is for many other industries? If so, we are those unfortunate souls who will witness the "corruption" of this industry & the audio industry will never return to its former glory. Those among us for older vintage will remember those hay-days with much fondness & with good reason.
Seems like a fatalistic attitude on my part. Not so! I'm merely posing some questions for this forum at large. And, asking whether we are seeing a natural progression of an industry to which we seem to be the unfortunate witnesses.