DVD retail for 200 HELP this week.

OK, I'm an experienced audio guy whose unexperienced friend wants to buy a DVD player for $200, although I could probably get him up to @300 with careful manipulation... (to go with his Sharp 5 yr old big screen - don't know what model). I'd tell him to go used, but frankly, guys, he won't do it. I heard Pioneer 525 was OK a couple of years ago, but suspect there are better these days. Thanks mucho for the help.