Ok so what's this got to do with audio? Basic psych. Most of of know these principals. There are many ways to fool the public into making bad choices. Ha! Look at our government. Ut oh that did it huh? However this principal does apply. On more than one occasion in between high end systems I find my self saying yes this expensive system is better but for some reason I really like my old Marantz reciever just as well even though its not "better"
Bad news for audiophiles?
In new study a bottle of wine priced at $90 tastes better than a bottle of the same wine with price tag of $10.
http://www.cnet.com/news/study-90-wine-tastes-better-than-the-same-wine-at-10/
http://www.cnet.com/news/study-90-wine-tastes-better-than-the-same-wine-at-10/