Audiotop products

I was looking at the products that will be up for auction at CES and came across this line of products. Their vinyl cleaner sells for over $300. If you go to their website it describes it as this:

"Mixture of an highly purified (99,999%) non specified substance"

The cable manufactures have come to vinyl.
I've heard about this stuff, but never seen it. The guy who uses it swears by it. But, the Analog set is over $600!

Look here: Audiotop

I doubt very seriously that this stuff is $550 better than either AIVS (my personal favorite) or RRL.

Talk about the law of diminishing returns....