Are internet sales taking business or not?


I got into a heated discussion with my friend the other day about internet high-end audio sales. He felt that the internet was stealing business from retailers. I argued that retailers are losing business because they offer such poor customer service. By driving hungry customers away, retailers create a market opportunity that internet companies seize. In a 12 year period, my visits to 9 high-end salons in 5 states yielded only 50% satisfaction. 25% of the time the sales was sub-standard (meaning I might buy, but with much reluctance), and the other 25% was incredibly poor (I wouldn't buy, period!) Any comments?
ivory1

Showing 1 response by lugnut

High end audio sales was a closed society at one time. This dates back to the day when the enthusiast started his own business. They did everything for the buyer, even holding you hand as you wrote the check if that's what you wanted. In return, they kept all their knowledge secret as if they were performing some kind of voodoo for your benefit. They didn't explain much which kept you coming back. The buyer relied on his ears and budget in making a purchasing decision. In many ways that was a very good thing.

As the high end business grew technicians and knowledgeable sales staff left the business for other careers with most remaining enthusiasts of the hobby. These folks have shared their knowledge through the internet which gives us all the ability to make a fairly informed choice even without the opportunity of prior audition. In many ways the high end salons provided a revolving door (a training ground if you will) through growth for all the people we take advice from.

At one time auto sales were the same way. Ever try to buy a NADA price guide 30 years ago? People didn't know how much money the car business generated until some that left wrote books or started some other type of venture to reward themselves from part of that businesses earnings thereby educating the consumer. It's inevitable that the audio industry will become hyper competitive just like the car business. Service may be poor nowadays but it will get even worse until audio franchises are traded on the NYSE. Maybe that's an exaggeration but the point is valid. Knowledge and valuable advice are now a couple of clicks away and free of charge. IMHO, that is what has changed this industry so very much.