Why do you think it is that amps with zero or very little negative feedback sound so much better than those with lots? And that on amps with adjustable feedback changing it is indeed very AUDIBLE?
Horns for the post part are expecting constant power output out of the amp, regardless of the speaker's impedance curve. When you add feedback, the gain of the amp is used to force the amp to behave more as if it has a 'constant voltage characteristic'. A lot of horns are not expecting this- impedance bumps will result in less power and dips will result in more. This can lead to colorations since many horns simply are not designed for that.