I like what he's doing.
I've heard some relatively inexpensive gear that challenges much, much more expensive gear... so my own niche in audioland has been and remains practical gear that overperforms its pricepoint. Thus, I hear where the man is coming from.
So, if he can turn people on to some bang-for-the-buck overachievers and help people get great sound without destroying their bank accounts, I'm all for it.
(... although I say this as I have another live thread currently in which I'm looking for commentary comparing the Technics SU R 1000 amp with the Accuphase e-480... so lol, it's all good 😊 )