Very interesting. i found that when I optimized my playback chain with low noise, low distortion gear (Benchmark DAC3 B + HPA4 + AHB2), I'm able to listen without fatigue at higher volume levels and for as long as I want.
I've owned gear in the past that output higher distortion and they always sounded good at certain volume levels or with certain genres but the Benchmark system lets me enjoy everything I want to listen to without problem.
In any case, if you're interested in how some studios may set their reference levels, here's an article from Sound On Sound - 'Establishing Project Studio Reference Levels'. Maybe you've already come across it yourself. Personally, I listen to music around 72 dB average SPL C weighted when measured with my RadioShack meter. The volume knob setting to achieve this varies with source material (e.g. -20 dB on most classical, -26 on most jazz, and -30 on contemporary pop music). I call it comfortably loud.