Lightophiles subscribe to the Absolute Luz, a publication that reviews various light generators and compare them to the quality of light relative to that from the sun. People will also write in to the magazine offering opinions and most of them will have season's tickets to various performances of the sun. There will be various price points at $500, $2000, $10,000 and so on for light generators that provide great illumination dimensionality, freedom from glare and warmth. Sun bathing will be considered the poor man's do it yourself on the cheap solution.