Artists 'SELLING OUT' - can we discuss?



So, regardless of Chan in particular, what do you think of artists lending their music (and therefore their image, etc) to sell products?

(btw, I realize some artists don't own all of their catalog and don't have control over how their music is used, for example : The Beatles.)
kublakhan
And now for a new low! "Viva Las Vegas" has now become "Viva Viagra". I think I'm going to puke!
lol..........yup, can you tell I am not quite from that generation?
BTW I was watching the NFL network and that damn commercial was on EACH AND EVERY break....my god it is annoying!
An artist owns his music--of course he can sell it. The Beatles sold the rights to their music and now Michael Jackson owns it.

My point is this: I do value certain compositions to the point that I am at times annoyed with association to a product. This does not make for good marketing.

Still, probably the best marketing use of a song was the introduction of Windows 'latest' software release some time ago, when they probably paid the Rolling Stones a fortune for the use of "Start ME Up'. This did not bother me.

The use of a John Lennon tune would in most cases bother me to the point of boycott.