Hi JP,
You can certainly measure your empty room as horrible as it will be, and it can become your baseline, however I'd be more inclined to use a furnished room as your starting point before adding treatments. Two points I would suggest to you involve (A) What to Measure? and (B) Room Treatment Sequence.
Here's what's worked for me (and client's measurements).
(A What to Measure?
> ER (Early Reflections) from 0-10ms; each channel measured separately; use 3 one-octave bandwidths centered at 500 / 1 / 2kHz so you can see how different frequencies reflection energy levels compare. Compare L vs R for each octave (e.g. try for a 2dB max difference) and also across the 3-octaves for a single speaker (e.g. aim for a 4dB max difference from loudest to quietest curve). Aim for symmetry of energy and timing of the reflections. (Hint: use a 0-40ms x-axis on your chart to see what's going on and +10 to -40dB scale on your y-axis),
Achieving good L vs R symmetry will impact both tonal balance and imaging. The goal isn't to remove the 1st order reflection completely but to attenuate them enough so as not to interfere too much with the direct sound.
> DT (Decay Time T30): typically between 200ms for the highs to about 450ms max for the lowest bass notes. Aim for a continuous smooth line measured in 1/3rd octave intervals (50 - 10kHz bandwidth). I tend to focus on L vs Target curve and same with R so that the absolute values aren't excessive in the bass and also L vs R asymmetry for decay times aren't as noticeable - especially in the bass - as frequency asymmetries..
> FR (Frequency Response): again use L vs R symmetry with a focus on the midrange where >2dB is more easily perceived but the same 2dB difference is hardly noticeable at say 40Hz.
(B) Acoustic Treatment Workflow:
1. Early Reflections (0–10ms)
Start with the floor, ceiling, sidewalls, front and rear walls — focusing on first-order reflections.
2.Bass Decay
Use bass traps to reduce overly long decay times. Why? Bloated bass can mask midrange detail, so this step is crucial for clarity.
3. Mid/High Decay Times
Add diffusion and/or reflectors to maintain liveliness. Over-absorbing these frequencies can leave the room sounding dull and lifeless. You want a balance — not an anechoic chamber.
4. Frequency Response EQ (the very last step)
Once the room’s reflections and decay are under control, then (and only then) consider gentle EQ. Aim for each channel to be within ±3dB across the range. Doing EQ first often masks deeper acoustic issues — it’s like painting over a cracked wall.
Most people start with EQ… but trust me, it’s better saved for last..

