Interesting, novel take, creative, unique, honest, engaging.
I don't stream, as it exploits artists. Pretty much everything I listen to is bought, mostly on vinyl, some also on CD, tape, even digital-only. For me to buy the work, it needs to have a unique take. For instance tAngerinecAt pairing hurdy gurdy with synth, or Ece Canli's evocative soundscapes, the over top intensity of Lynette Correzzo of Bestial Mouths, or the precise carnage of Rites of Spring, or Christopher Cerrone's "Liminal Highway" with resampled and overdubbed solo flute. "Honest" comes through in lyrics in artists' native languages. For instance Ductape's Turkish songs have it, while the English ones sound a bit contrived. Or the French of SIIE is spot on, similarly the fluidity in the German of Videotraum. Occasionally, bands can pull off the foreign language (The Ex), or mix and match for additional effect (Karl Kave).
A few vocalists somehow hook me, not sure why. For instance Alison Lewis aka Zanias (particularly earlier work, recently has gone commercial), Kriistal Ann (solo/Paradox Obscur), Kadri Sammel (Bedless Bones), or Alice Sheridan (New Haunts).