Supra for a long 5M run:

Supra

Neo by Oyaide Elec D+ for a shorter run:

Oyaide

I am considering upgrading my digital USB cable. Reading this thread has been informative but also seems like there are so many choices out there, and what cables do what is sort of unclear to me.

Has anyone tried this one? This seller seems to advertise on the used sites a good bit.  I think I would like to stay in the expensive but not crazy price of say a couple hundred bucks max.

Avanti Audio USB

Sablon 2020 USB replaced a few in my system the were much more costly. 

I still prefer AES to USB, but it all depends on which component has the best clock in your system (source or DAC). @glory, if you are still using the Bricasti M1 that is in your virtual system, I have heard that the M1 did not pay much attention to the USB implementation in the unit and that AES and SPDIF will produce a better result, if paired with a digital source that has a quality clock.