Tired of all the gimmicky pricing, i.e. $999.99 or $927
Seriously, $999.99 for a hi-end piece of equipment?! Do these sellers think we are shopping at Walmart? That kind of pricing just reeks of used car salesman tactics.
And equally annoying is the overly precise price, like $972 . Does audio equipment pricing need NASA precision? Most of the time there is a huge range of prices an equipment can sell for. Picking such randomly precise numbers indicates the seller is delusional.
When I see such ridiculous pricing, I just scroll on. For sure it means something overpriced with undisclosed flaws and a difficult to deal with seller. Once they have your money you will have no luck resolving any issues after the sale.
It’s annoying that 90% of the ads on this site feature this ridiculous pricing.
Yes it is a well known trick that ending in .99 deceives people into thinking something is cheaper than it actually is. But these studies are based on: 1) Item is cheap ( <$50 ) 2) Item is high volume like coffee or jeans 3) Buyers are unsophisticated None of these apply to hi-end audio. And if your first impression is a "trick", then your ad is not going to be worth a click.
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@stevehardy1 The OP is well aware of why .99 exists. That's why the issue was raised. Isn't it time we grew up and stopped this ridiculous pricing? Especially in high end audio? I've always found that when someone defends a commonly-held bad practice, they are also the type who tell folks irritated by barking dogs to put in earplugs. |
