Zavfino


Many nice gents in this site, highly reputable common folks audiophiles like @lalitk @wig and others have mentioned these, so it’s probably time to create a specific thread on Zavfino, a direct sales cables company based in Canada with presence ‘ distributors in US, also direct:


I took the advice of these folks with a power cord, the Prima MK2

I could not be happier with this cord, something that would easily cost $2,000 or even $3,000 from other better known cable makers. It’s outstanding, for about $500. Absolutely amazing build, and packaging too. It sounds great, very quiet. I am sure the cheaper PC, the Majestic at $390 is very good too: 
I now have the Prima speaker cables on my way. Call me “sold”.

No BS, truly top quality cables company that flies under the radar. Very affordable too. Take a look. No relation to the company, just a happy first time customer, thanks to my Audiogon friends here
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Thanks @lalitk  for the info on the USB cable. I was not aware of it, as it is not in the website. Good to know they are scaling into digital cables. Hopefully they will be just as good value per dollar as their analog cables.
What about break in on the power cables. I know they perform some sort of break in, but what have you folks experienced with the Majestic II ?
Thus far I like it OK. My DIY cord is very, very similar at this point. Wonder if the cord improves with time? Right now it is a tad thin and bright. Just a tad, but enough impact my engagement factor negatively.
@grannyring : for power cords with Zavfino, I was told the "in-house" break in process is equivalent to 40 hours of continuous playback, and they reach optimal performance in approximately 100-200 hours total. I put mine on a heavy duty ventilator non-stop for about four days 24/7, then in my audio. It sounded great at that point, and I preferred it over the $3,000+ MSRP power cord it replaced like-for-like