Brand Synergy


What’s your thoughts on brand synergy?
20-30 years ago when I tried to persuade brand synergy I thought it very important but not anymore. Now my approach is more customised and brand synergy not important at all for me. Is brand synergy something more than just tech specs matching for you?
surfmuz
What is this synergy of which you speak? 

And when you're done with that one, What is PRAT?
I find that the best systems are mix and match to find the best components of their type around the great amp makers are not the best preamp makers for example.
I prefer brand synergy when it comes to the amp/preamp relationship. Other than those two components, mixing and matching is fine for me.

Speaker manufactures I know "voice" their speakers usually to amps that have no problems driving the load of any speaker, and won’t act like tone controls. This way they know the amp is staying flat and neutral so the voicing of their speakers will match as many amps as possible.

You’d be nuts to voice a hard to drive speaker to say a SET amp with little feedback, because it would sound terrible then on amps that have great control. They’d only do that if they supply the amp and speaker as a package. Then that could be categorized as Brand Synergy, like below did between two makers that "were" in bed together at the time

Like Linn/Naim used to do with Linn Isobaric’s and Naim 250’s. Put a Krell on Isobaricis and then they had no bass. As the Naim 250 didn’t have very good damping factor and this blew out the bass a little, but was perfect match for the overdamped design of the Linn Isobaric’s.
A very good marketing ploy way back then in the 70’s 80’s, they sold stacks of that pairing.

Cheers George