IKEA launches modular speaker line - watch out Wilson, Magico...

Who’s to say IKEA can’t beat them?  Let’s hear a true unbiased review comparing them to IKEA

You are right. Some people may prefer the ikea speaker. A common complaint even with high end speaker is that its too bright. So whos to say the ikea would not be more appealing to those people? And its a fraction of the cost. 

I have heard Bose and sonos speakers as well as the KEF ref 1. 
The kef sounded horrible and was several thousand dollars. 

The kef sounded horrible and was several thousand dollars.

And, that is your opinion only, not a fact.
"Opinion is the lowest form of human knowledge. It requires no accountability, no understanding."

And, that is your opinion only, not a fact.

There are no facts with speakers. Its mostly word of mouth, hearsay and what the reviewers tell us. 

How about listening to them for one's self, after all, you are the end user.
If the kef speakers had perfect measurements, does that mean you would like them. Or, you being a specs. guy, do excellent specs., mean you must like them?